The Brand Gap
The Brand Gap is a very small (189 pages excluding the index) book on branding. It tries to show how business strategy and creative design can not only live together, but to work together to create real competitive advantage.
The book is split into 5 chapters covering:
- Introduction — what a brand is and isn’t
- Differenciate
- Collaborate
- Innovate
- Validate
- Cultivate
Now these chapters may sound a bit wishy-washy but I can assure you they are not. Hand on hart this is one of the clearest and most informative books on branding that I’ve read.
The clarity that Mart Neumeier brings to the topic is extremely refreshing. Don’t be put off by it’s rather small size, this book is definately punching above it’s weight.
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