(1 votes)
Loading ...Some of you may have heard of this little novel? But read the review anyway to find out if Ogilvy let me down…
(1 votes) Loading ...Solid advice on how to build a successful freelance copywriting business, or any other kind to be perfectly honest.
(1 votes) Loading ...This is a book on copywriting that’s aimed as much at management as people looking to write for a living.
(1 votes) Loading ...A great, hands on book on how adverts are made. From brief to release…
(4 votes) Loading ...It probably comes as no surprise that the books I enjoy most about marketing and advertising are written by copywriters…
(13 votes) Loading ...This book is aimed at both experienced and new/potenital copywriters. It’s a practical hands-on guide with tips, tricks and lots of examples of good copywriting in action.
(6 votes) Loading ...David Ogilvy is one of the original true greats of advertising. He headed up the still extremely successful Ogilvy agency and of course wrote books on the topic. He’s also responsible for the infamous eyepatch for Hathaway shirts and that Rolls-Royce line…
(2 votes) Loading ...The Brand Gap is a very small (189 pages excluding the index) book on branding. It tries to show how business strategy and creative design can not only live together, but to work together to create real competitive advantage. The book is split into 5 chapters covering: Introduction — what a brand is and isn’t [...]
(3 votes) Loading ...Mario Pricken is a creative director who also trains creative teams, and he looks to have put this experience to good use in Creative Advertising. The books covers a range of topics to help kick start the creative process and these are split into six sections, split across 263 pages: DreamTeam: A framework for great [...]
(3 votes) Loading ...It amazes me that people still try and get into a competitive market such as advertising having never read a relevant book. And often without knowing anything about how the industry works, and even who some of the players are and great examples of their work.