Purple Cow: Transform Your Business by Being Remarkable
- Author: Seth Godin
- Publisher: Penguin Books Ltd
- Classification: Marketing
- Rating:
(2 votes)
Loading ...
In a nutshell this books makes the statement that what used to be safe, is safe no longer. In his opinion too many organisations are trying to mimic the products of others in their field which means less innovation. His point is that copying another in this way is not a sure fire way to [...]