The Brand Gap
- Author: Marty Neumeier
- Publisher: Aiga
- Classification: Branding, Marketing
- Rating:
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The Brand Gap is a very small (189 pages excluding the index) book on branding. It tries to show how business strategy and creative design can not only live together, but to work together to create real competitive advantage. The book is split into 5 chapters covering: Introduction — what a brand is and isn’t [...]