‘Marketing’ Book Reviews

The Frugal Book Promoter: How to do what your publisher won’t

  • Author: Carolyn Howard-Johnson
  • Publisher: Star Publish
  • Classification: ,
  • Reviewed by: Marilyn Peake
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I read The Frugal Book Promoter: How to do what your publisher won’t by Carolyn Howard-Johnson like one reads a mystery novel. The Frugal Book Promoter came into my life at a very good time. Experiencing growing success with my first published novel, The Fisherman’s Son, I was about to embark on the promotion of [...]

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Purple Cow: Transform Your Business by Being Remarkable

  • Author: Seth Godin
  • Publisher: Penguin Books Ltd
  • Classification:
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In a nutshell this books makes the statement that what used to be safe, is safe no longer. In his opinion too many organisations are trying to mimic the products of others in their field which means less innovation. His point is that copying another in this way is not a sure fire way to [...]

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